Privacy Policy for Elderlight Solutions

At Elderlight Solutions, we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and share information when you use our services, whether through our online platform, phone, or in-person consultations. We adhere to the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Information We Collect

We collect various types of information to provide and improve our comprehensive financial advisory and elder care services.

• Personal Identification Information: This includes your name, date of birth, contact details (address: 2847 Finchley Road, Hampstead, NW3 6NL, London, Greater London, United Kingdom; phone number: +44 20 7946 0958; email address once provided), and identification documents for verification purposes.
• Financial Information: We collect details about your income, assets, liabilities, investments, pension details, insurance policies, and any other financial data relevant to providing financial planning, estate planning, and wealth preservation strategies.
• Health and Care-Related Information: For services such as long-term care insurance guidance or care home selection assistance, we may collect sensitive health information. This is only collected with your explicit consent and when necessary for the provision of these specific services.
• Usage Data: When you interact with our online platform, we automatically collect information on how our service is accessed and used. This may include IP addresses, browser type, browser version, pages visited, time spent on those pages, and other diagnostic data.

2. How We Use Your Information

The information we collect is used to:

• Provide and maintain our services, including comprehensive financial advisory, estate planning, pension management, wealth preservation strategies, care home selection assistance, long-term care insurance guidance, and legacy planning.
• Personalise your experience by tailoring our advice and service offerings to your specific needs and goals.
• Communicate with you regarding your accounts, services, updates, and important notices.
• Improve and optimise our services, including the functionality and user experience of our online platform.
• Comply with legal obligations, regulatory requirements, and to protect our rights and interests, as well as those of our clients.
• Conduct internal analysis for business planning, product development, and service enhancement.

3. Sharing Your Information

We will not sell, rent, or lease your personal information to third parties. We may share your information in the following circumstances:

• With Your Consent: We will share personal information with companies, organisations, or individuals outside of Elderlight Solutions when we have your explicit consent to do so.
• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• For External Processing: We may provide personal information to our trusted service providers who perform functions on our behalf, such as IT services, data storage, and professional advisors. These parties are contractually bound to protect your information and only process it according to our instructions.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy.

4. Data Security

We implement robust technical and organisational measures designed to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure internal systems, and regular security assessments.

5. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Your Data Protection Rights

Under GDPR and other relevant data protection laws, you have the following rights concerning your personal data:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

To exercise any of these rights, please contact us at our registered address: 2847 Finchley Road, Hampstead, NW3 6NL, London, Greater London, United Kingdom.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

8. Contact Us

If you have any questions about this Privacy Policy, your data, or would like to exercise one of your data protection rights, please do not hesitate to contact us at:

Elderlight Solutions

2847 Finchley Road,

Hampstead, London,

Greater London, NW3 6NL

United Kingdom